Client

Mattel

How we helped UNO reach a new audience on TikTok!

OBJECTIVE

To produce fun and creative content for the UNO card game.

Influencers

1

views

490000+

execution

We focused on the different types of players who play UNO. Jimbo represented the "Sore Loser" player and made a funny skit playing the game with his girlfriend. We used the hashtag #UNOWhoYouAre. At the end of the video he directed his audience to purchase the game themselves through a link in his bio.

likes

89000+

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