Client

Defected Records

John Summit- Deep End

OBJECTIVE

Increase the popularity of John- Summit's single Deep End through fun and relatable TikTok content.

Influencers

10

views

3 Million

execution

Our influencers created TikTok videos with the song in natural ways to maximise views and engagement. After the campaign Deep End reached top 10 in the Spotify viral UK charts!

likes

500,000

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